Integrated conceptual copywriter, including digital from '99.
Moving eyes, hands and feet.
House-trained at Saatchis followed by a stint in Soho. More recently…
2018-
@IRC
Lead creative for brand and tactical campaigns
@Stack
Freelance support across automotive brands
@spark44
Freelance support across Jaguar Land Rover ECRM, trade and after sales
2017 -
@IRC
Tactical social media campaign around World Toilet Day to a budget of £7k. Campaign gave the CEO's 'waste' a personality, cutting-through the disaster fatigue within this sector. We aimed to reach the key influencers and the film was retweeted by DFID, World Bank, Unilever and global influencers within WASH
@spark44
Integrated campaign concepts for the Land Rover family of brands and Wimbledon Championships Jaguar sponsorship
@ STACK
Plus les voitures françaises.
Hertz Car hire
@ SECURE TRADING
Continued client-side support
2016 - 2017
@ STACK
- Peugeot, Citroën & DS
Integrated campaign concepts for 2016 retail and fleet. DM, OOH, print and radio with digital elements - from VR/AR and helpful apps to bus shelter special builds
@ SECURE TRADING
- Client-side support across internal and external strategy and communications
@ GIRLGUIDING
Recruitment campaign for all ages
2014 – 2015
@ VCCPme
- KIA
Website redesign, Autotrader & YouTube takeovers, digital display, email and social - Royal London - ye olde dm letters
- Three Barrels - OOH and email
- MORE TH>N - drtv & print
- Govia (Southern, Thameslink & Gatwick Express) radio, print, digital display
- O2 - travel app
- BMW Motorrad - ecrm pitch (Berlin office)
- WARNINKS Advocaat, Warninks White
- Channel 4 engagement
- SmartMeter pitch
@ Lowe Open
- Diageo Reserve - World Class Club long copy
- McCoy’s Ultimate - trade marketing experiential
2013
@ AML
- Barclays Stockbrokers - dm & digital
- BNY Mellon Boat Race - digital
@ More Creative – Travelodge
@ Cheil – TV product launch
@ SapientNitro – Vodafone and Sky
2012
@ Blast Radius – Michelin
@ Forever Beta – Phones4U pitch
@ 4 Creative – Sheffield documentary festival, press
@ Geronimo – Prudential pitch
@ Critical Mass – Citi, global site and local market adaptations
2011
@ More Creative (now Pablo)
Audi, VW, Skoda, Seat - dm & digital
San Miguel – experiential & trade press
Beefeater/Premier Inn – press & pos
@ Forever Beta – Wiley Publishers pitch win, Hyundai
@ Ubisoft – On pack copy
@ A Little Bird – Glaceau Vitamin Water experiential
@ Vectone Mobile – Website re-design, posters
2010
Working direct with clients;
- Ubisoft Paris & London - Assassin's Creed Brotherhood launch
- Churchill Museum
- Christie’s Real Estate global pitch
Freelance at More Creative (now Pablo), London and at A Little Bird on Oasis
2000 – 2009
@Libertine, Soho, London
Lead creative team on Butlins and Play.com
Spent much of my time working on integrated briefs for spirits & beers, with a good dose of financial and retail to keep me on the level (fashion/beauty, music and books.)
@Tribal DDB, London & Zurich – Credit Suisse
1998 – 1999 @Fox Parrack Hirsch, London – Various B2B I.T. companies,
1993 – 1998 @Saatchi & Saatchi, London
The Army, Comet, Bhs, Selfridges
Specialties
- copywriter
- advertising creative
Skills
- experienced integrated copywriter across tv
- press
- digital
- radio and dm. Keen but woeful tennis player