Butlins integrated campaign
Unsexy as DRTV can be, this integrated campaign helped generate record sales, the highest in Butlins' history – over £1million bookings in one day.
![](https://carbon-media.accelerator.net/00000009BF2/fRCo46XYpk0ddvWuPhAbli;960x1236.jpeg?auto=webp)
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Role Copywriter
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For Butlins at Libertine
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Date 2008
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