World Toilet Day
£7k social media campaign which caught the attention of key influencers by cutting through the noise and clutter of others.
After one week awareness of IRC grew by 430k, reaching 26k Economist readers, 12k Financial Times readers and 8.5k Wall Street Journal readers.
Retweeted by DFID, Kristalina Georgieva, CEO of the World Bank and Armando Iannucci among others.
Who are IRC? A dutch not-for-profit and world leader in creating sustainable water and sanitation services.
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Role Creative Director
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For IRC WASH
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Date November 2017
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